Senior Social Media Manager

Posted Date 2 weeks ago(15/03/2023 14:14)
# of Posts
Closing Date
GBP £41,642.00/Per Annum
Pay Supplement
GBP £3,000.00/Per Annum
Hire Type
External / OGD


We are currently seeking applications for a Senior Social Media Manager in the social media team, which sits within the Directorate for Communications, Ministerial Support and Workplace based in Edinburgh.


The social media team sits within the Digital & Content Team, but with strong connections and influence across the Communications Directorate and beyond.


We deliver content for all of the Scottish Government’s main social media channels, and provide expert advice, guidance, training and content development to support social across all of government.


This exciting new position will play a leading role in advancing our social media strategy and output, with a particular focus on advancing our support of Marketing campaigns and paid-for activity.


You will have strong strategic and analytical skills, with a demonstrable track record delivering digital campaigns to support communications objectives.


A self-starter, you will be able to identify and prioritise competing communications priorities, maintaining a high standard of content delivery and line managing at least two team members.


This post attracts a £3,000 Communications Pay Supplement, rising to £5,000 on completion of 12 months' successful service. This is paid in addition to your salary. Pay supplements are temporary payments designed to address recruitment and retention issues caused by market pressures and are subject to regular review.



• Oversee and develop in-house social media campaigns and provide expert strategic support for marketing campaigns, including paid-for advertising on social media.

• Ensure all content is of a high standard, meets objectives, is cost effective, and integrates effectively with other channels.

• Work with the Head of Social Content to support the development and implementation of the Scottish Government’s social media strategy. Devise and oversee the implementation of tests/pilots and effectiveness indicators to optimise digital communications.

• Build relationships and optimise ways of working with the Communications division to nurture collaborative working and a Digital First approach, particularly with the Marketing department.

• Create and review social media plans and strategies, both by the Social Media team and externally, advising on ways to maximise our online reach and championing accessibility standards.

• Develop and champion the Scottish Government’s branding across our entire social media estate.

• Be a visible champion for the team across the organisation, raising awareness of the value of social media and building appreciation of, and support for, our approach.

• Collaborate on monitoring engagements across our channels and escalate issues or concerns as required for rapid resolution.

• Provide line management and supervision to a team of Social Media Managers and occasional temporary staff, overseeing content output and workflows.




Communications & Engagement
Improving Performance
Analysis & Use of Evidence
People Management
Financial Management


Communications Competencies



Essential Criteria & Qualifications

Essential Criteria


1. Proven experience of the full digital campaigns cycle, from strategy to delivery and evaluation, using both paid-for and organic activity.

2. Expert understanding of the current and potential future social media landscapes.

3. Good judgement to inform appropriate use of social media, alongside the ability to prioritise under pressure.

4. Excellent communications skills combined with the confidence to deal with and influence people at all levels.


Further Information


For further information on this vacancy please download and review the “Person Specification and Further Information for Job Applicants” which you will find below.


Band B Person Specification – 



Specialist competencies - Communications Framework


To learn more about this opportunity, please contact Vanessa Quigg at


How to Apply


To apply please submit a CV outlining your relevant skills and experience for the role (no more than 2 sides of A4) and a personal statement (of no more than 750 words).

When considering how your experience relates to the role, please tailor your CV and personal statement to reflect the role and the essential skills/criteria as described in the job description/person specification.


Please submit your CV and complete the personal statement in the box included, for this role you will also be asked to provide examples against the essential criteria.


Diversity and Inclusion


Delivering a successful national service for Scotland is impossible without ensuring we consider the diverse needs, perspectives, and backgrounds of everyone in Scotland in our work.


We welcome applications from candidates of all backgrounds, and work to ensure a positive recruitment experience where everyone is treated fairly, and with respect regardless of the outcome.


It’s not essential to be in a similar role right now. You may be working in another field or returning from a career break   - the experiences you have gained through this can bring fresh perspectives to our teams and work.


The Scottish Government is a diverse and inclusive workplace, and we want to help you demonstrate your full potential whatever type of assessment is used. If you require any adjustments to our recruitment process, please let us know via


As part of any recruitment process, Scottish Government and associated public bodies collects and processes personal data relating to job applicants and applicants for public appointments.


Personal information you provide in the recruitment process will be made available to Scottish Government and our additional data processor.




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