Social Media Manager

Posted Date 2 weeks ago(15/03/2023 14:03)
# of Posts
Closing Date
GBP £33,120.00/Per Annum
Pay Supplement
GBP £2,000.00/Per Annum
Hire Type
External / OGD


The Social Content Hub sits within the Digital & Content Team, but with strong connections and influence across the Communications Directorate and beyond, providing expert advice, guidance, training and content development in support of our multiple social media channels.


You will have the ability to think creatively and communicate using a wide range of established and emerging social media channels to target the right audiences. You will have a developed news sense, be organised and able to work in an often pressurised environment.


This post attracts a £2,000 Communications Pay Supplement, rising to £3,750 on completion of 12 months' successful service. This is paid in addition to your salary. Pay supplements are temporary payments designed to address recruitment and retention issues caused by market pressures and are subject to regular review. 



· Draft and implement social media content plans.

· Provide digital and social media support at high priority Ministerial events.

· Update the Scottish Government’s social media channels which include: Twitter, Facebook, Instagram, LinkedIn, YouTube.

· Ensure content is of a high standard and is used effectively to meet strategic communications objectives.

· Work with policy and news colleagues to develop stand-alone digital and social media assets – such as video clips, infographics, GIFs, and case studies.

· Monitor digital and social media analytics to contribute to evaluation and inform future activity.

· Carry out social media monitoring using keywords around high profile events.

· Community management of social media channels including moderating comments and managing responses to direct messages.




Communications & Engagement
Improving Performance
Analysis & Use of Evidence


Communications Competencies



Essential Criteria & Qualifications

No specific qualifications required.


Essential Criteria


1. A proven track record as a social media manager.

2. Excellent understanding of the social media landscape including managing multiple channels.

3. Excellent judgement, a sharp nose for a story and the ability to prioritise under pressure.

4. Good oral communications skills combined with the confidence to deal with and influence people at all levels.


Further Information


For further information on this vacancy please download and review the “Person Specification and Further Information for Job Applicants” which you will find below.


Band B Person Specification – 



Specialist competencies - Communications Framework


To learn more about this opportunity, please contact Liam Hamilton at


How to Apply


To apply please submit a CV outlining your relevant skills and experience for the role (no more than 2 sides of A4) and a personal statement (of no more than 750 words).

When considering how your experience relates to the role, please tailor your CV and personal statement to reflect the role and the essential skills/criteria as described in the job description/person specification.


Please submit your CV and complete the personal statement in the box included, for this role you will also be asked to provide examples against the essential criteria.


Diversity and Inclusion


Delivering a successful national service for Scotland is impossible without ensuring we consider the diverse needs, perspectives, and backgrounds of everyone in Scotland in our work.


We welcome applications from candidates of all backgrounds, and work to ensure a positive recruitment experience where everyone is treated fairly, and with respect regardless of the outcome.


It’s not essential to be in a similar role right now. You may be working in another field or returning from a career break   - the experiences you have gained through this can bring fresh perspectives to our teams and work.


The Scottish Government is a diverse and inclusive workplace, and we want to help you demonstrate your full potential whatever type of assessment is used. If you require any adjustments to our recruitment process, please let us know via


As part of any recruitment process, Scottish Government and associated public bodies collects and processes personal data relating to job applicants and applicants for public appointments.


Personal information you provide in the recruitment process will be made available to Scottish Government and our additional data processor.


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